CoastaClaw, the AI operations layer from Coastal Solutions Media, is now called Coasta Agent OS. Here is what it does, how it relates to CoastaFlow, and what the change means if you used the old name or link.
Brian Pierce
Coastal Solutions Media Team
CoastaClaw, the AI operations layer from Coastal Solutions Media, is now called Coasta Agent OS. Its home on our site is the Coasta Agent OS product page. The old /CoastaClaw address redirects there permanently, so any bookmark, email, or post that links to the old name still lands in the right place.
If you have seen both names in our materials, on social profiles, or in search results, they refer to the same product line. We are updating our own profiles to the new name; older posts may still mention CoastaClaw for a while.
Coasta Agent OS is designed to execute operational work that lives outside the CRM. The areas it is built around:
It runs on the Hermes Agent runtime, an open agent framework from Nous Research, with modular skills, tool integrations, persistent memory, and scheduled jobs. What it can do in a given business depends on the tools it is connected to and the rules configured for it, and people stay responsible for reviewing its work.
The two products cover different parts of the same customer journey:
| CoastaFlow | Coasta Agent OS | |
|---|---|---|
| Main job | Capture, answer, and follow up with leads | Execute operational tasks behind the scenes |
| Typical work | Pipelines, AI call handling, texting, booking, reviews | Scheduling, invoicing, compliance, reporting |
| Starting point | Most service businesses start here | Added when operational workload is the bottleneck |
Many businesses only need CoastaFlow. Coasta Agent OS makes sense when the front door is working and the back-office workload is what holds the team back. For the wider picture of how the products fit together, see our overview of the Coasta product family. If you are still working out what an AI system should and should not take on, our guide to what an AI employee is is a good starting point.
Common questions
Yes. CoastaClaw is the former name of Coasta Agent OS, the AI operations layer from Coastal Solutions Media. The old /CoastaClaw web address redirects permanently to the new Coasta Agent OS page.
CoastaFlow is the CRM and AI front desk that captures leads, answers calls, and runs follow-up. Coasta Agent OS takes on operational tasks such as scheduling, invoicing, compliance, and reporting, connected to the tools a business already uses.
No. CoastaFlow works on its own, and most service businesses start there. Coasta Agent OS is added when operational workload, rather than lead handling, is the bottleneck.
